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Recently, the 2025 Liaoning Province Textile and Garment Industry Cross-border E-commerce Channel Reconstruction Application and Digital Transformation Matching and Exchange Activity was held in Xingcheng. This event is themed "Breaking Through and Rebirth", with the core aim of promoting the deep integration of cross-border e-commerce channel reconstruction and digital transformation, and assisting enterprises in achieving three major goals: building a composite channel matrix of "platform + independent website + social e-commerce"; Enhance order response speed and increase inventory turnover rate through digital tools. Collaborate with ecosystem partners to form a closed loop of "channel reconstruction - data accumulation - transformation implementation", achieving a leap from "scale advantage" to "digital intelligence advantage".

During the event, the attending guests freely expressed their views and offered suggestions on the high-quality development of the textile and garment industry.

Under the major trend of global economic digital transformation, the reconstruction and digital transformation of cross-border e-commerce channels have become an inevitable choice for the high-quality development of the textile industry. At present, the reconstruction of cross-border e-commerce channels and digital transformation are bringing unprecedented development opportunities to the textile industry. Regarding this,

Wang Chong, the president of the Liaoning Textile and Garment Association, said that the textile and garment industry in Liaoning has a foundation and potential, but it also faces problems such as insufficient innovation capabilities, design concepts and functions that cannot match consumers' diverse demands, and barriers in cross-border trade. Digital transformation is precisely the golden key to breaking through these predicaments. She suggested: First, promote cooperation between enterprises and schools, facilitate the transformation of achievements, participate in the formulation of standards, and seize the commanding heights of technology; Second, we must make breakthroughs in digital transformation and create benchmark enterprises to "lead by example". Third, we should develop cross-border e-commerce, expand platforms and markets, and strengthen talent cultivation and brand building.

Cross-border e-commerce and digital transformation are of great significance to the textile industry in Liaoning Province. The China National Textile and Apparel Council's Distribution Branch will support its development. Wang Shuiyuan, vice president of the Circulation Branch of the China National Textile and Apparel Council, said that Liaoning's textile industry has characteristic clusters. Xingcheng swimwear and others have already started in the cross-border e-commerce field, but they also face multiple challenges. In this regard, he suggests: First, build a digital supply chain system driven by data; Second, with branding and localization as the two wings, we will deeply cultivate new channels. The third is to empower transformation by integrating resources through ecological collaboration.

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